An Innovation for Burberry

Burberry has always been a brand of pride, evolving from a prestigious history of heritage. Today, there is a large opportunity for Burberry to redefine this meaning of pride by taking inspiration from the trend of tribes.

By evolving from a brand banking on solely its heritage of craftsmanship to one that documents personal journeys of defining one’s self, Burberry becomes resonant to different groups of people who are proud of where they come from and what they believe in. A strategic change inspired by elements of the street and real life, symbolizes the unpredictable progress of fashion redefining luxury as well — that it can be about difference and deviation, rather than joining the bandwagon of dictation. Most of all, luxury is about the good of life, that is real, more fun and personal.

This slideshow requires JavaScript.

 

 

Building an Identity for the Albissola territory Through Sports and Leisure

Albissola is a place where people may find nature and a strong culture, we could find different landscapes such as mountains or the sea. Also there is a strong pottery industry going for them. But it faced a few challenges, such as a lack of vitality, identity and story preservation. So here we started…Following a design thinking approach, we created journal maps on the territory’s strengths and weaknesses, guided by local residents by whom we felt welcome and sheltered

This slideshow requires JavaScript.

 A city’s resonance, generates an attraction that overwhelms an effective economical power. The attraction and resonance power of a city brings together elements that makes it desirable:  people´s talents, resources, smells, atmosphere…